When I first heard of the collaboration between H&M and Maison Martin Margiela I thought it was a joke. Margiela, really? But when my timeline on Twitter was full of 'Breaking news: MMM for H&M!' messages I knew it was real.
Oh my God, this can only be good!
The label left a great mark in the fashion industry. Do you remember the round leather jacket, the tape cape, the paper t-shirts and the squared coat? Real Margiela classics if you ask me.
A daring, but also really excited choice of H&M to pick MMM. But how will the pieces turn out? How will the avant garde and deconstructivism, where Maison Martin Margiela is known for, be carried out?
Now unaswered questions, but on 15 november the collection will be in stores. Save the date!